PERMANENTLY DISABLED JOCKEYS FUND
The Permanently Disabled Jockeys Fund (PDJF) hosts an annual karaoke competition to raise much needed funding for permanently disabled jockeys who have sustained life-altering injuries, such as paralysis or brain injury. The fundraising effort features star jockeys singing classic karaoke songs in venues on both the east and west coasts. A vibrant color palette, stylized illustration, texture, and photography invite you to the party that is the Riders Up! Karaoke Contest & Fundraiser. Deliverables included posters, social media, advertising, and swag.
